#Codebox discount code how to
There are many recommendations on how to improve this situation. Many stores have built-in marketing systems that rely on the coupon code. However, for many online retailers, that is just not an option. Many conversion experts these days are recommending the complete removal of the coupon code box from your store’s site. Sometimes they get lost searching for a coupon code and get so distracted they never come back.Ī study a few years back by ComScore found that 27% of online shoppers had abandoned shopping carts because they wanted to look for a coupon. Sometimes they find one, but it is no longer valid, also frustrating them. Often, they don’t find one and get frustrated and change their minds about ordering.
So off they go, generally to a search engine, searching for a coupon code for your store. And by now, most online retailers are aware of the fact that so many would-be customers see that box without having a code, and it does tempt them. Pretty much all shopping cart solutions offer them as an option in the implementation. Almost all online stores have them at some step in the process. You know the Coupon Code box at checkout (sometimes called Discount Code or Promo Code). One of the largest online retailers in the world, Office Depot, has has many as three different prompts for discount codes in their checkout process.
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